target social media campaign

Target wanted to make their beauty department a top-of-mind destination, not just an “oh yeah, I need that” realization during their guests’ visit. So with a targeted social media campaign we highlight the unparalleled selection and exclusive products Target has to offer, while staying true to their colorful, fun and “poptimistic” world.

THE GOAL was to increase beauty trips by 2.5% in one year. I’m delighted to say this campaign has far exceeded their expectations.

SALES up 6.1%
BRAND ATTRIBUTION up 82%
AWARENESS up 150%
MARKET SHARE increased .8% !!!

Every digital video was versioned for Instagram, Facebook, YouTube, Snapchat and Pinterest. Still images were created for Pinterest, Instagram and Facebook.