MUCINEX COLD & FLU SEASON ACTIVATION

Everyone knows that a great comeback in sports starts with great a pep talk. There’s nothing like the words from a passionate coach to motivate their team to play at their fullest potential. That insight is at the core of this activation we created to launch the new “Comeback Season” brand platform for Mucinex.

Via a mobile-first website and the magic of AI, people who had friends or family suffering from cold and flu were able to request a personalized pep talk from the legendary WNBA coach, Lisa Leslie. This was a super fun way to help motivate people out of sickness by reminding them that Mucinex is there to help.

THE PERSONALIZATION PROCESS
(click to play)

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THE PEP TALK