YOUTUBE Creators campaign (TYLER OAKLEY)

In order to show what a huge connection Tyler has with his fans, we launched a call-to-action video on his YouTube channel in order to collect user-generated content.

#DareToBeYou was a huge success with thousands of people submitting videos. We filtered out the best submissions and turned them into a commercial for both tv and online.

Then we helped Tyler create a master cut video to feature on his channel. It has been viewed over 1.2 million times.

A Times Square domination, print, OOH, digital and pre-roll videos rounded out the campaign.