VERIZON WIRELESS promo campaign

Wireless promo spots are usually pretty bad. One big problem is that the content of the promotions is decided about one week before they go live. Another is that, well, it's a promo. At its heart, it's just a dry sales message. We were asked to develop a campaign that elevated this genre, and could be shot and edited in a matter of days.

We embraced the run and gun vibe by casting comedians to improvise offers as unusual characters. Production realities dictated a very pared-down set and extremely simple edit. But, it worked. The campaign tested better than any promo campaign Verizon has ever run. And we think they're pretty funny, too.