TARGET BABY department campaign

We defined Target's new look and voice for the massive baby category. It's modern and optimistic, an invitation for new parents to "Kiss Your Life Hello." In addition to the anthem, we created ten bite-sized candy-coated: 06 pre-roll spots and an influencer-driven content series called Hello Mama. This look, feel, and voice is being applied to all Target baby communications from social to in-store.

ANTHEM SPOT :

6 SECOND YOUTUBE PRE-ROLL SPOTS: