PRUDENTIAL CAMPAIGN

When it comes to financial planning, most people operate from a place of fear and uncertainty. And the majority of financial companies play into this fear by focusing on how they can help when things aren’t going the way you’d like. Prudential was ready to change this narrative by focusing on the possibilities when life is going just the way you want.

And it all starts with a question…Now What? People ask it when things go wrong, but there’s a lot of power in asking it when things go right, too.

This campaign focuses on what we call “Now What?” moments. The moments when you realize your life has changed for the better, and if you take advantage of it, you're going to take your financial life to a whole new level.

This positive approach to financial planning is resonating with Prudential’s audience. Early numbers show that the campaign is generating significant lifts in consideration and other key brand health metrics that exceed category norms.

All of the spots in this campaign were versioned into :15s and :06s for social. And the campaign was rounded out with OOH and a website refresh.

ANTHEM SPOT

FULL FINANCIAL LIFE

LIFE INSURANCE

RETIREMENT

SOCIAL CAROUSEL