YOUTUBE creators campaign (HANNAH HART)

Mixing food, booze, and optimism, "My Drunk Kitchen" put Hannah on the YouTube map. We channeled the food and optimism (and as much booze as was allowed) into a light-hearted, multidimensional campaign.

This huge, painted wall in Manhattan was full of surprises. We painted windows to match the nearby buildings, then "spilled" batter all over them.

We also hid a couple of other YouTube Creators in the windows as fun easter eggs.

OOH was a fun way to promote videos on her channel.

A :30 anthem video gives a taste of her evolution.

And preroll videos further illustrate her fun and quirky nature.

To support the campaign, Hannah hosted a Pub Quiz Night for fans. Proceeds went to benefit No Kid Hungry, a nonprofit dedicated to ending child hunger in America.